East Nusa Tenggara (NTT) has a variety of natural and cultural beauty that attracts tourists to the region. The 42nd ASEAN Summit in Labuan Bajo in May 2023 opens up an opportunity for NTT to promote tourist destinations and souvenirs to move the region's tourism industry.
NTT souvenirs are unique and diverse, ranging from handicrafts, such as ikat weaving, woven bamboo, wood, and ceramics, to foods and beverages, such as shrimp noodles, sambal plecing—spicy water spinach, arak—traditional alcoholic drink, and Flores coffee. They can be souvenirs for tourists when they return to their home country, as well as a driver of the local tourism industry.
One of the typical NTT souvenirs for foreign tourists is the ikat weaving craft. Ikat weaving, famous for its beautiful pattern, is made by NTT people. It is a perfect souvenir as it has a high artistic value.
Traditional woven fabric is one of NTT's typical souvenirs that can attract foreign tourists. NTT's woven bamboo and wood have a distinctive character compared to handicrafts from other regions. In addition, NTT wooden souvenirs can be a good choice because of their unique shape and design.
NTT foods and beverages can also be beautiful souvenirs. Se'i sapi--smoked beef, Jawada cake, titi corn, Sumba coffee, and Flores coffee are some of the typical NTT foods and drinks famous in Indonesia and abroad. By choosing NTT foods and drinks souvenirs, tourists can enjoy the unique and authentic taste of the region.
Several types of NTT souvenirs can be options for the ASEAN Summit delegates.
- Woven fabrics: woven fabrics are one of NTT's typical products with distinctive patterns and colors. The woven fabrics can be used for bags, wallets, clothes, and wall decorations materials.
- Ikat Sabu: Ikat Sabu or Sabu woven is a typical weaving craft from the Sabu region in NTT. Ikat Sabu is usually made of cotton or pandan leaf fibers. This product can be used as wall decorations, clothes, and scarves.
- Wooden crafts: NTT is also famous for its high-quality wooden handicrafts. Various wooden handicrafts, such as masks, carvings, and miniature ships, can be used as souvenirs for delegates.
- Specialties: NTT has delicious foods, for instance, se'i sapi—smoked beef, Jawada cake, titi corn, Sumba coffee, and Flores coffee. The products can be souvenirs for the ASEAN Summit delegates.
Of course, many NTT crafts can be used as souvenirs for the ASEAN Summit delegates. All types of souvenirs have their uniqueness and beauty that can attract the ASEAN Summit delegates and increase the local tourism industry in NTT.
NTT provincial government may provide souvenir promotion centers that display the products around the venues during the ASEAN Summit. Local governments may also market the souvenirs through online stores and souvenir purchasing applications.
NTT souvenir promotion during the ASEAN Summit is expected to increase visitors and improve the local economy. Local governments in NTT can use the 42nd ASEAN Summit as an opportunity to promote and develop tourism and the souvenir industry in the region.
ASEAN Summit in NTT and the selection of souvenirs will boost the tourism industry in the region. NTT tourism and culture promotion can reach more audiences and increase the number of tourist visits. This certainly has a positive impact on local economic growth and community welfare.
In the era of globalization and increasingly fierce economic competition, the tourism and creative industries in the region are becoming increasingly important. The use of natural resources, culture, and local wisdom is a key to sustainable tourism industry development. NTT souvenir promotion during the ASEAN Summit is expected to be a driver for the development of the local tourism industry and be an example for other regions to develop unique and quality tourism products. (DA/FW)
Source:
detik.com
orami.co.id
gotravelly.com