Indonesia’s ASEAN Chairmanship 2023 logo depicts images of the sky, mountains, earth, ocean, and the Maleo bird.
A visualization of the sky that embraces the globe, and countries in the region in particular. Symbolically, the sky acts as an umbrella for the globe.
The mountain and oceans are visualisations of solidity, stability, and unity. The mountain is also a symbol of promising growth as the shape of its hill is growing upwards. As a representation of movement, this visualisation also means bringing the whole ASEAN community towards a better direction. The ocean, conceptually, functions as a hub that connects the islands between the countries in the ASEAN region.
The richness of biodiversity is symbolized by the profile of the Maleo bird.
The Maleo is an endemic bird originating from the island of Sulawesi, in the central region of Indonesia. The central region symbolizes the concept of centrality and centeredness, in accordance with the theme of Indonesia's ASEAN Chairmanship. As a bird that walks on land, the Maleo bird also epitomizes a down-to-earth and humble spirit.
The overall shape of the logo is very dynamic, responsive, and adaptive to changes that occur internally in ASEAN and externally on a global scale.